Why E? – Eastern Drift

Why E?

Why E?

Our E-Logo is the mark of a determined, fearless and positive minded woman. The letter "E" is a powerful letter associated with many positive words such as Energy (Positive, Lively Energy, of course!), Energize, Effort, Excel, Excellence, Empowering, Enthusiasm, Eagerness, Endurance, Enlightenment, Encourage, and Elegance, just to name a few.

The E-Logo is a powerful, daily reminder of the abundant positive energy you possess within to stay strong, determined and achieve. Positive Vibes. Positive Mind. Positive Life. Always.

Why Eastern Drift?

Our brand, Eastern Drift, encompasses the essence of the concepts derived from positive psychology and its focus on Eastern philosophy. Eastern philosophy addresses both the inner and outer life of a person (healthy mind, healthy body) and is intricately connected to principles of inner strength, personal insight and wisdom, courage, achievement, sustained focus, mindfulness, and positive change.  

"Drift" is defined as "a continuous slow movement from one place to another".  Concepts such as mindfulness and positive psychology are slowly but surely moving deeper into Western culture, hence "Drift". Personal growth and positive change are at the core of Eastern philosophy. Eastern Drift is a brand that promotes and encourages positive thinking, determination, inner strength, motivation, focus and positive change.

Eastern Drift, the Mark of a Positive Mind. 

Why Stainless Steel?

The popularity of stainless steel jewelry has risen dramatically over the years because of its many advantages over other metals, including sterling silver and gold. Stainless steel is a very versatile metal and has become a mainstay in the jewelry industry. It is a highly durable metal which enables it to withstand everyday wear and tear. Stainless steel will retain its luster and look as good as new years later.

Just like with sterling silver and gold, stainless steel has its own unique alloying elements. However, stainless steel has an advantage over silver and gold alloying elements. The alloy composition of stainless steel allows it to resist scratches and corrosion thanks to its chromium content which prevents oxidation. So what does this mean? It means that Eastern Drift's Lifestyle stainless steel bracelets will not tarnish! 

Stainless steel looks fantastic for any style, occasion or event. This is the very reason why we chose stainless steel for our bracelets. Our Eastern Drift motivational bracelets are sleek and beautiful, but more importantly, they are meaningful and purposeful. They are meant to be with you every day as a daily reminder to help encourage achievement, to stay strong and determined and to promote positive change in your life.